June 28, 2018
PARAMUS, NJ—Sesame Street is a brand moms trust and kids love. Having Classic Harvest eat brighter!™ mandarins featuring the frenzied-but-cuddly Cookie Monster character in the produce department will help kids power through summer with healthy eating habits that can follow them all year long. Now shipping, Classic Harvest’ssweet, juicy eat brighter!™ mandarins offer retailers a nationally branded, consistently high-quality mandarin available 12 months of the year.
“The eat brighter! initiative presents a unique opportunity engage in character marketing,” said Jennifer Westerhoff, Classic Harvest executive vice president. “We’re excited Cookie Monster mandarins join our eat brighter! offerings, and we’re also pleased to give retailers dependable, year-round access to such a high-quality mandarin that kids will love and will send mom back to the store for more.”
Mandarins are the perfect snack size, easy for today’s busy families to grab and take anywhere. Classic Harvest shipped California-grown Cookie Monster mandarins through June; mandarins grown in Peru and Chili are now shipping for the summer months; fall will give way to mandarins from Morocco and Spain. All mandarins are available to ship from either coast out of California or New Jersey.
The eat brighter! initiative is a collaboration among Produce Marketing Association, Sesame Workshop and the Partnership for a Healthier America that leverages the strength and influence of the Sesame Street brand to drive fresh produce consumption for kids ages 2-5 and their families.The eat brighter! branding in produce departments provides a positive, healthy example for kids to model in a way that’s fun and exciting.
“Sesame Street appeals not only to children, but also to their parents and caregivers,” said Linda Cunningham, Classic Harvest president. “Our eat brighter! mandarins help retailers demonstrate their love for their community and shoppers by attracting moms to the produce department and helping them make the healthy choice for their families the easy choice.”
Place your order of Classic Harvest eat brighter! mandarins featuring Cooking Monster bycontacting the Classic Harvest Sales Team at 559-549-5980. Classic Harvest also offers Cara Cara oranges, navels, lemons and a complete line of specialty citrus, all perfect for the year-round citrus assortment. Visit www.classicharvest.comto learn more.
The bright, friendly packaging of Classic Harvest eat brighter!™ Cookie Monster mandarins in the produce department will grab kids’ attention and the sweet, juicy taste of this high-quality citrus will have them asking mom for more. Cookie Monster mandarins are available only from Classic Harvest year-round.
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About Classic Harvest
Classic Harvest, founded in May 2014, is a year-round grower direct marketer of citrus, grapes and stone fruit. Our owners have more than 70 years of produce experience. Based in Paramus, NJ, we market grower direct fruit twelve months a year and have offices, cold storage and packinghouses in New Jersey, Florida and California. For more, visitwww.classicharvest.com.
Press Contact: Kelly Schroth