November 8, 2016
DINUBA, CALIF.—Classic Harvest Holiday Gift Carton features festive, sparkling graphics that give a whimsical nod to holiday gift wrap and show consumers at first glance what’s inside—fresh, juicy California navel oranges. Classic Harvest will be shipping the new holiday cartons with California navels Nov. 15–Dec. 25.
“With a 25 percent increase in Classic Harvest’s navel volume this year, we’re excited to expand our packaging options by offering retailers a festive gift-box option that gives their customers a convenient, dazzling box of delicious California navels—perfect for healthy gift-giving or to take to holiday gatherings,” said Jennifer Westerhoff, executive vice president of Classic Harvest. “The carton’s dashing gold and blue design celebrates the season with a bright red bow and gift tag on top that’s sure to catch busy shoppers’ attention.”
The Classic Harvest Holiday Gift Carton holds 10 pounds of fruit, which allows retailers to offer a consumer-friendly price point. The carton is available with a variety of navel sizes including 72s, 88s and 113s that will ship from WesPak and Golden Farms, both in Dinuba, Calif.
“This is our first year introducing a holiday carton, and we are thrilled with the retailer response,” said Linda Cunningham, president of Classic Harvest. “In designing our bright, bold carton, we polled retailers and wholesalers to get feedback on the optimal design. Many of the retailers who had a sneak preview loved the cartons and ordered early. We are now rolling out to the trade, and the feedback is fantastic. Santa truly is granting some wishes this year!”
Retailers and wholesalers interested in the Classic Harvest Holiday Edition Gift Carton with California navels can contact the Classic Harvest Sales Team at 559-549-5980 for more information. Classic Harvest also offers Cara Cara oranges, navels, lemons and a complete line of specialty citrus, all perfect for the holiday table.
“Classic Harvest Holiday Gift Carton, shipping Nov. 15–Dec. 25, spreads holiday cheer with 10 pounds of California navels gift-wrapped in a sparkling seasonal design.”