• Classic Harvest embraces Ugly Citrus with Sweet Gold Nuggets

    The Gold Rush is back in Citrus with Ugly but Sweet Gold Nuggets

    March 16, 2018

    DINUBA, CALIF.—Classic Harvest Gold Nuggets feature an eye catching purple retro design that calls out the bumpy and ugly nature of Gold Nuggets while shouting out the sweet delicious surprise that awaits inside. Classic Harvest will be shipping Gold Nuggets now through the end of April.

    “We are thrilled to add Gold Nuggets to our specialty citrus assortment; I think this is one of the best eating citrus fruits in California,” said Jennifer Westerhoff, executive vice president of Classic Harvest. “The artwork on the carton, PLU and bags offer retailers the option to market in bulk or bags with striking graphics that educate the consumer in a fun, retro way.”

    The Classic Harvest Gold Nugget bags ship in a variety of sizes including popular 3lb and 2lb, along with a 5lb club store option. The bulk carton is a 30lb carton with fun, bold PLUs in a variety of sizes from large to super colossal that will ship from WesPak in Dinuba, Calif.

    “This is our first year introducing a Gold Nugget, and we are thrilled with the retailer response,” said Classic Harvest president Linda Cunningham. “In designing our cool retro purple bag, we polled retailers and wholesalers to get feedback on the optimal design. Many retailers who had a sneak preview loved the bags and display cartons, and ordered early.   We are now rolling out to the trade, and the feedback is fantastic. Retailers love the whimsical call-outs of the fruit attributes!”

    Retailers and wholesalers interested in Classic Harvest Gold Nuggets in Bulk or Bags – in display ready cartons – should contact the Classic Harvest Sales Team at 559-549-5980 for more information. Classic Harvest also offers Cara Cara oranges, navels, lemons and a complete line of specialty citrus, all perfect for the year round citrus assortment.

    “Classic Harvest Gold Nuggets now shipping in whimsical display ready cartons for bulk and bags.”

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